Resources and articles about Marketing and Revenue operations

Learn why Revenue Operations is important for your business and what you should focus on to improve your commercial processes.

Revenue Operations

6 July 2023

The Hidden Impact of Documentation Debt in Marketing Operations

Within the realm of Marketing Operations (MOPS), there exists an often overlooked and undervalued aspect – the pressing need to alleviate ...

GoToMarket

23 June 2023

I thrive on bouncing ideas off others, and it's no different when I write these blog posts. Most of them stem from conversations I have ...

Buyer Journey

21 June 2023

My early experience as a 'Fashion Manager Trainee' turned out to be an unexpected asset for my current role as a freelance Revenue ...

Revenue Operations

12 June 2023

What is Revenue Operations and Why is it Important? Revenue operations, or RevOps, is a relatively new concept in the business world. It ...

Buyer Journey

2 June 2023

Believe it or not, there has been a lot of research done and all of these projects result in the same conclusion: When you focus on solving ...

Closed Loop Reporting

2 June 2023

As a revenue operations specialist, I have seen firsthand the importance of closed-loop reporting in driving business success. closed-loop ...

Reporting

24 May 2023

We want to delve deeper into what you should include in your reporting to make your inbound marketing funnel deliver. Closed-loop reporting ...

CRM

24 May 2023

I'm having a lot of conversations centered around the HubSpot CRM at the moment. I'm working with customers who are either moving away from ...

CRM

19 May 2023

As an e-commerce business owner, you know how important it is to keep track of your customers, orders, and sales. But if you're still using ...

Conversion

25 April 2023

Scaling high-intent conversions, such as demo requests, is a challenge that many revenue teams face. While these conversions have a high ...