Resources and articles about Marketing and Revenue operations

Learn why Revenue Operations is important for your business and what you should focus on to improve your commercial processes.

Buyer Journey Lead Nurture CRM

23 February 2024

5 items to check: How easy is it to connect with your Sales team?

It's funny what happens when you step out of your 'role' and experience it from the other side. I've been trying to buy a few things this ...

Buyer Journey Revenue Operations CRM customer journey

1 February 2024

"It is remarkable to see everything laid out on paper like that," the new customer remarked, looking at the comprehensive documentation we ...

Buyer Journey Revenue Operations HubSpot CRM

20 November 2023

Discover the power of HubSpot lead status in boosting your sales and enhancing your sales process.

Buyer Journey

6 November 2023

One effective way to ensure customer satisfaction and loyalty is by implementing customer-centric processes within your systems. By ...

Buyer Journey

21 June 2023

My early experience as a 'Fashion Manager Trainee' turned out to be an unexpected asset for my current role as a freelance Revenue ...

Buyer Journey

2 June 2023

Believe it or not, there has been a lot of research done and all of these projects result in the same conclusion: When you focus on solving ...

Buyer Journey Persona

18 April 2023

I just had an interesting conversation with a start-up that wants to improve its conversion rates, build a solid lead nurture framework and ...

Buyer Journey

13 April 2023

Believe it or not, there has been a lot of research done and all of these projects result in the same conclusion: When you focus on solving ...